Kayla's Portfolio

Kayla's PortfolioKayla's PortfolioKayla's Portfolio

Kayla's Portfolio

Kayla's PortfolioKayla's PortfolioKayla's Portfolio

Kayla Alcorcha

Multimedia Storyteller

Multimedia StorytellerMultimedia StorytellerMultimedia Storyteller
Contact Me

Kayla Alcorcha

Multimedia Storyteller

Multimedia StorytellerMultimedia StorytellerMultimedia Storyteller
Contact Me

Welcome to Kayla's Portfolio!

I am a multimedia storyteller. From poetry to consumer products, I specialize in broadcasting unique voices, ideas, and technologies. 

READ MY PUBLISHED WORKs

About Me

I earned my B.A. from Scripps College in English (Honors) and Spanish, Latin American and Caribbean Literatures and Cultures.

I was a first-generation and low-income student who grew up in San Francisco and Sonoma County, California. I have always been a collector of stories: when my elementary school library gave away books at the end of the year, I'd stash my favorites behind a bench for safe-keeping. Now, I am a professional story-keeper. With a B.A. in English, my professional experiences are spread across publishing, marketing, and communications. 

Read my thesis

Professional Skills

Copywriting

Earned Media Placement

Press Releases

Draft engaging copy that resonates with your audience and drives traffic.

Press Releases

Earned Media Placement

Press Releases

Write compelling press releases, data reports, and other brand materials. 

Earned Media Placement

Earned Media Placement

Earned Media Placement

Secure high-impact earned media placements across tier-1 and trade outlets. 

Social Media

Editorial Direction

Earned Media Placement

Build your brand's social media presence and analyze engagement metrics.

Editorial Direction

Editorial Direction

Editorial Direction

Manage large cross-departmental projects to ensure cohesion and alignment.

Email Marketing

Editorial Direction

Editorial Direction

Create effective email campaigns to boost brand awareness.

Past Experiences

Method Communications
Square
The Student Life; TSL
Scripps College
QuestBridge
LA Review of Books

Published Works

How The Epicurean Trader Manages Multiple Locations and Revenue Streams | 2024

The Epicurean Trader, a beloved grocery retailer and café in San Francisco, partnered with Square to meet their growing business needs. Published on Square's case study blog titled "The Bottom Line." Read more here. Byline credit went to editor on staff.

Taziki's Mediterranean Café — Fueling Efficiency for This Scaling Fast-Casual Franchise | 2024

As Taziki's grew into a franchise model, they needed a way to build customer loyalty and manage several locations with ease. Published on Square's case study blog titled "The Bottom Line." Read more here. Byline credit went to editor on staff.

HOTWORX Chooses Square to Power Commerce for 600+ Fitness Studios | 2024

Square’s robust commerce solutions and developer tools help large businesses like HOTWORX improve customer experience and continue scaling. Read more here.

Letter from the Editors—Queer Histories and Futures | The Student Life, 2022

"Queer culture is a widespread but faint pulse — the result of a detachment from the history which unites us in the first place. As you interact with the histories, posters and artifacts we’ve curated for you, we ask you to reflect on this sentiment and the other feelings that they elicit." Read more here.

Looking back at the QRC’s evolution—Queer Histories and Futures | The Student Life, 2022

"In the fall of 1985, a group of Scripps College students founded the Pink Triangles, which aimed to be more political than LGSU and was primarily for lesbian and bisexual students. A flyer from 1987 reads, 'So we can meet each other and know we are not alone, but have a thriving, loving community in Claremont.'" Read more here.

EDITORIAL: Pomona's disciplinary system is 'educational.' Until it isn't. | The Student Life, 2021

"Time and time again, Pomona’s stated commitment to diversity and access has been tested by instances in which the school lets students and organizers down, failing to keep commitments on financial support and educational resources." Read more here. 

As COVID-19 rates slide in LA County, semester’s first cases emerge at 7Cs | The Student Life, 2021

"Claremont’s cases have risen in the last month along with the county’s, with 102 cases in the last 14 days, according to an LA Times database. The total number of confirmed COVID-19 cases in Claremont is 2,624, comprising about 7 percent of residents." Read more here. 

Senior Thesis

'Tawdry, Staggering, Irresistible, Like Human Love'

A comparative analysis of Anne Carson's Plainwater (1995) and Autobiography of Red (1998) that uses Carson's own scholarship—namely Eros the Bittersweet (1986)—to identify the three pivotal stages of 'human' love: disempowering attachment, profound loss, and coming to knowledge.

Download PDF

Certifications

Inside LVMH

I had the opportunity to explore the fundamentals of the luxury industry through the Inside LVMH certification program, with a concentration in Creation & Branding and Retail & Customer Experience.

Download PDF

Contact Kayla

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Jeff Alcorcha

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